The Vision
SocialCapital AI was built on the premise that social data could be used to understand human personality at an unprecedented scale. We built a platform to identify customer personality types for enterprise sales and marketing teams.
Key Milestones
- AI Profiling at Scale: Developed and launched an AI platform that analyzed over 15 million social profiles to categorize and predict personality traits.
- Enterprise Adoption: Successfully acquired and served major enterprise customers including Sprint, Capital One, Garmin, HP, FullContact, and Sendgrid.
- Venture Funding & Growth: Raised venture funding at a $5 million valuation and was accepted into the world-renowned Techstars accelerator.
- Engineering & Architecture: Built and managed 6 different web applications using Ruby on Rails, jQuery, PgSQL, and AWS, leading a team of 4 software engineers and 1 designer.
- Strategic Leadership: Defined the product vision and roadmap, aligning technical execution with the needs of large-scale enterprise marketing organizations.
Psychographic Data
SocialCapital was a pioneer in using public social signals to create psychographic models, enabling brands to talk to their customers as individuals rather than just demographics.