Meta: Community Chats

The Challenge

At Meta, I led the Messenger Community Chats initiatives, focusing on transforming a zero-to-one product into a cornerstone of the Facebook and Messenger experience.

Key Initiatives

• Scale from 40k to 20M+ MAU: Orchestrated the growth strategy that saw Community Chats scale from its early user base to a massive 20 million+ MAU platform.
• Team Leadership: Led a high-performing team of 23, including 13 Software Engineers, 1 Product Designer, and 8 cross-functional partners to execute on complex roadmaps.
• Broadcast Chats Launch: Developed and launched Broadcast Chats, a feature that drove 12 million+ MAU and resulted in over 1 million new chats created across the ecosystem.
• Regulatory Navigation: Drove the strategy to navigate and overcome regulatory challenges, enabling the successful launch of Private Chats and adding 2 million MAU.
• Event Integration: Successfully integrated Chats into FB Events, which drove a 30% increase in MAU for the Events feature, reaching 6 million MAU.